Если не надо часовое время расписывать, то так:
Where was Jay shopping at 10.40 am?
Was his friend buying a clothing at 11.30 am?
Which floor were they visiting at 12.30 pm?
What toy was Jay paying for from 12 to 1 pm?
What game were they choosing from 1.30 till 2 pm
Were they eating at 1.20 pm?