Fashion 70's! Generation who diligently mastered it, now remember the absolute democracy of the period. "Fashion is what you go" - at least, this slogan of many saved from having to cram themselves into things that did not fit the image. Innovations that have taken root if ever, there were many. One of them - the jeans, they began to wear everywhere, all, regardless of age, sex, shapes, and has since been removed. Young people (and not only) of the Soviet Union with a gasp uttered the name "Lewis", but over the years learned to correctly pronounce it. Most of the jeans were imported into the country illegally, such as sailors, it happens abroad. So blue pants, more and more, and won the territory. Was the desire to not only jeans, but denim fabric from which sewed all. Came into use the term "unisex". (As for the pronunciation, where he was to appear, then British owned a few, said was heard. You just try to explain now what the song "Shizgara" which is then executed on every dance floor. Simply just so someone heard the words "She's got it"). The seventies marked by the fact that while the concept of "basic things, basic wardrobe" that is, a set of things, from which you can quickly make Matched sets: a pair of skirts, pants, blouses and a few blouses. Fashion itself, its direction has changed several times during the decade. Flared, batch file, platform, wedge heel, boots, stockings, dress safari, turtleneck, she's golf, women's trouser suit - it's all there, from the seventies. In the years to limit the number of applicants has increased wearing a "mini", but the "maxi" has also become relevant. Generally, this decade is characterized by a variety of styles (here and retro, and folklore, and the hippies and the military, and punk) and the explosion of interest in fashion, "pret-a-porter." High-fashion designers are no longer anonymous, their names were heard. Detachment of the famous couturier new names, were collections of young featured regularly on the podium Paris. Fashion has acquired industrial scale, has entered into mass production. In the same period there was a general love of shorts, classic has become a bit more relaxed, there was an unwritten rule in the smart wardrobe to show ordinary negligence. Someone fashion of those years seemed tasteless and absurd, but for some designers who are working today in the seventies - a real source of inspiration. These images are so easy to carry in our time, with appropriate treatment, of course. Many women of our country in those years for the first time were able to purchase a French perfume. Ah, the smell of "Climate" - the original name of "Climat" (in fact, too many to say "climate"), he immediately takes us back to the seventies.